Finished Presentation and Conclusions from Research

PRESENTATION: 

1. How many males would watch the film based on the original poster compared to the poster you created?

Overall, 5 males answered the questionnaire for the original poster, and 4 males answered to the poster I personally created. Most of the males said that they possibly would watch the film from the original poster, and more males said 'yes' to my poster. I think this is because even though the film is animation, the genre still looks like horror/science-fiction, which generally seems to attract the male audience more.

2. How many females would watch the film based on the original poster compared to the poster you created?

Overall, 5 females answered both the questionnaires. They also mainly answered 'possibly' and 'yes' to the original, this is probably because the animation elements of the poster appeal to them most. This is the same case for my poster, as the females mainly said 'yes' too.

3. What age groups were more inclined to watch the film based on your poster as opposed to the original?

I think that both the poster had wide age groups, as the youngest person to answer my questionnaire was 12 and the oldest was 72. Both of these age groups were attracted to both the film posters so this means that the age group is large.

4. Did participants identify different genres in each of the posters? (Was the original poster identified as being a sci-fi but the new one an action movie?)

From my poster, the audience recognised the film as being mainly a science-fiction, which means it's genre was identified correctly in both posters, however, I thought that my poster showed the elements of science-fiction more clearly.

5. Were participants able to identify who the main character was in the movie? Were they able to tell anything about their chracteristics?

I think that in both the posters that main character is easy to identify as that's the only character shown in both posters. However, you can see more of what the character looks like (and I think the eyes of the character attracted the female audience more) in the original poster.

6. Were participants able to identify anything about the narrative of the film (ie the storyline?)

From my designed poster, I felt that people managed to get a general idea of the storyline, but it may not of been exact. 

7. Did the participants identify different target demographics from each poster? (Did the first poster appeal to teens and the new one appeal to teens, young adults and more mature audiences?)

I believe that my poster ended up appealing to a wider audience, however the original poster also did this well.

8. Did the participants identify different key selling points in each poster? (stars/directors etc.)

From the original poster, the parts that appealed to the audience the most was the genre and the animation, meaning that the directors were not easy to identify. Also, the actors and actresses were not mentioned on the original poster at all. 

9. Did you succeed in broadening the potetntial audience for the film? Would more people go to see the film based on your poster or the existing one?

I overall think I did succeed, as the last question for both the questionnaires was 'would you therefore go and pay to see this film based on the poster?'. For the original poster- 2 people said yes, 3 people said no and 5 people answered with possibly. For my poster- 4 people said yes and 5 people said possibly and nobody answered with no. This shows that more people would go and see the film based on my poster.