Research for Pre-Production

Ideas generation:
We discussed in our group different ideas for our advertisement, we mainly talked about the products that we could advertise and what audience we could target and how.
The products that we considered were Ben and Jerry's, Lipton's Ice Tea and Pot Noodle, and after discussing some ideas for these products, we decided to finalize our idea and go with Pot Noodle. We then wrote our ideas onto a poster (see above) and also wrote about the target audience, legal and ethical research and the conditions of reception. 
For conditions of reception, along with ITV, we could also broadcast our advert on channels such as Channel 4 and 5 and also the Sky Channels (such as Sky 1) and it would be broadcast both on weekdays and weekends. Possibly after comedy/light-hearted programs shown at lunch or dinner. 
The budget could be spent on any technical equipment, such as cameras and tripods. But, since we can borrow such equipment from college our budget will be spent on any Pot Noodles or materials we will need for the filming. 
Note: We made an error with the Brief/Client/Brand. The brief was to re-market a product, the client is Unilever and the brand is Pot Noodle. 

Initial plans and proposals: 
A busy business man is preparing to leave for some sort of work. The first shots indicates that he is rushing by showing close ups on the clock, and him trying to get dressed as quickly as possible with medium shots (he is dressing into a suit; doing up his tie, putting on socks etc). Next, just as he is about to leave and his stomach rumbles, he quickly looks at the clock, to the pot noodle and back to the clock and then has the idea to take and make a pot noodle with him. He then grabs the pot noodle (possibly long or close up) as he leaves, and then it cuts to him at work. From there, there are many quick shots (like a montage, such as from Shaun of the Dead and Hot Fuzz) of him making the pot noodle (kettle boiling etc). At the end, you see him more relaxed and not rushing while he is eating the pot noodle, and he has overall become more relaxed. He then directly addresses the camera/audience while saying the slogan "Pasta is Fasta". 

We however do have a technical constraint, which is the locations. At the moment, we are having difficulty deciding on the right locations and finding a location and how to get there safely. We would like to set most of our advert in a big house- which will help represent the person in our advert's life and how he is a middle class business man, also showing his lifestyle. We will also need an office to film in. Therefore, at the moment, we will need to find somewhere preferably out of the college grounds to film. Therefore, we will need to make sure we also have permission to film at any different places. 

Identification of Overt/Hidden messages: 
Hidden Messages:
At the beginning of the ad, there are dull colours to begin with, this suggests that he is in a stressed situation (such as from the BT Advert- blues, grey). This also shows that he is living a dull, stressful life with his job, which most middle class people can relate to. When he begins to eat the pot noodle, the colours slowly get warmer (reds, orange) which indicates that he is more relaxed and stress free. This could also show a situation to a problem.
Another overt message is that the product is cheaper to buy than food at work etc. 

Overt Messages: 
Showing that the pot noodle is quick and easy to have/make for lunch, and also for middle class people with a busy lifestyle. 

Style
The style of our ad is serious, and this shows that the man is serious with his career and this will also target middle aged people. The narrative of our advert is that a middle class business man is in a rush for work, and he needs to take something with him that is quick and easy to prepare- and he therefore chooses a Pot Noodle. This could also be classed as a mini-drama. 

Relevance to Audience
Our audience is middle class and the advert will be relevant to this audience as the location and mise-en-scene is what  this audience can relate too, as they may actually be living in this way. 

First Questionnaire Results (graphs)
We handed out some questionnaires to help us with our ideas and to see whether we should change them or improve them to be more relevant to our audience. We could see the demographics of the audience, and also what channel on TV our advert would be most suitable for.