Evaluation

Our main brief was to re-brand a product from Unilever,

and advertise our chosen product to a new and wider audience. We were also trying to advertise this product to an entire new audience, whether it will be a different gender, age group or class. 
The product that my group chose was Pot Noodle after thinking about the other possibilities and brainstorming the ideas on some paper. We overall felt that we could re-market the product for a middle class audience successfully, and we felt that we could make the product appeal to a different age range. We chose to advertise this product at middle class as we wanted to make Pot Noodle more of a ‘posh’ and quick meal for people or may be in a rush for work.
The current target audience and demographics for Pot Noodle is most likely both genders aged from late teens to their early twenties (17-25). The current adverts for Pot Noodle are fun and seem to aim at these ages. For an example, this advert: https://www.youtube.com/watch?v=Q9yUK-mUJqc aims at this age range as it includes comedy, and also it is showing that Pot Noodle is an easy and relaxing meal, so this could appeal to students. 

The way we are collecting feedback from our audience is by using SurveyMonkey and by collecting results on the internet, and also from hearing comments from other people in the class and also the teachers. Hearing comments from the teachers would enable us to make any more professional improvements, such as we need to improve some of the shots (such as the open-cupboard shot, as it is too blurry). From the results I have gotten, the majority seem to like the advert and understand the narrative and what is going on. They know what the product is, as it is shown clearly during the advert. The older/targeted audience seemed to like the music, and the location/setting of the advert. From the younger audience however, they think that the music could've been stopped at the beginning of the montage (of making the Pot Noodle) instead of leaving the music to loop throughout the whole thing, which I agree with. If I was to improve the advert this is what I would change, however, I like the current quality and the advert as it is, and the group has decided not to make any further changes.

I personally believe that we managed to make the advert appropriate for the target audience, and that we did give across the message that it is fast and easy to make- although I feel like we could of improved this part as it wasn't entirely clear throughout the advert. I think that the advert had a impact on the audience on making them aware of the product, however I'm not sure if the advert succeeded in making the audience take action to go out and buy the product. The way we made the advert appropriate was by having the main person in the advert a business man, and therefore attracted the middle class audience we wanted. This is because the business man links to the demographics and pshycographics of the audience we want to attract, which is middle class. Some ways I believe we could have attracted a bigger audience and to get them to actually want to buy the product is by exaggerating the contents of the product and how quick it actually is. Even though our advert was showing that Pot Noodle is quick, I feel that this could have been exaggerated more, possibly from quicker movements at the beginning of the advert from the actor. One way we could have measured the impact from the advert is by showing many different demographic/pshycographic groups who don't usually buy Pot Noodle. After showing them the advert, we could see if they have been convinced that Pot Noodle is something they should eat and see if the advert has actually been successful in persuading people to buy. 

I personally feel that the technical and aesthetic qualities of our advert were professional and the best part of our advert. The difference is that the technical qualities links to the camera work/shots/quality and the sound etc. whereas the aesthetic qualities is the overall visual style, including the mise-en-scene. I thought that the mise-en-scene was planned well and we were able to show the audience that the actor in our advert is a middle class business man, and this was also shown by the location. I liked that the location was very successful as we properly scouted the locations and this was filmed in a proper house instead of just filming at college. 

What I disliked about the advert is that I feel that the sound is something that could have been improved greatly, as it was just repeated throughout the whole advert. I feel that we should have stopped the music at the point ->

Even though the camera we used was borrowed from college I believe that the quality of our advert is good and this overall made our advert look more professional. Most of the shots we shot were well done, in my opinion, although some could of been improved. The lighting during filming also was a challenge as too much light was coming in through the window and we had to spend time adjusting the ambient and natural lighting entering the scene.
I think that the overall piece together is successful and the editing was done well, although some of the edited shots such as the one where he left the house weren't necessary as we already know that he is leaving for work and we didn't need to show that. 

I think that the advert is quite effective and does appeal to the intended audience, however I feel that the audience may not remember the product and this is possibly not persuading them to go out and buy it. I feel the reason why this advert was overall effective is mainly because of the location and mise-en-scene being and looking professional, while also attracting the right audience (middle class).

One of the persuasion techniques we used for our advert was showing the USP of the product; that it's quick and easy to prepare and eat for busy working people. Because of this, it is showing that this is better to eat than regular pasta or other noodles. I think this persuasion technique was simple, although it may not of been clear in the advert that this is the USP of the product, apart from the slogan at the end 'Pasta but Fasta'. 

Also, the fact that the person in the advert lives in a big house and has a successful job, could show the audience a lifestyle that they would want to lead.
The advert also holds some entertainment techniques, mainly from the slogan at the end. 'Pasta but Fasta' is easy to remember and could stick in peoples minds because it's quite funny- however I believe to make this part even more persuasive, I feel that we should of included a voice-over during this. 
One technique that I wish we had included was showing the audience that the product is healthy by telling them what Pot Noodle contains (also saying that noodles are a type of pasta). 

I think that the clarity of communication was good, even though there was no dialogue in our advert. We were trying to target a middle class audience, and by doing this we chose a location, the costumes and set up the mise-en-scene so that the middle class audience could relate to the actor in the advert more, and therefore think themselves that eating Pot Noodle is a good idea as it's quick and simple. For our advert, our narrative was basically about a business man being in a hurry and a rush for work- we chose this particular narrative so that the audience we wanted to attract (middle class) could relate to the person more (because of having similar jobs, being in a similar rush etc.) and therefore would feel to want to buy the product. This is also shown by the office scene, as many watchers could relate to being in a similar job -->
 
This is also why we wanted to show how easy and quick Pot Noodle is to make, prepare and overall eat- so that the audience would feel that this product would make their lives easier, which is also linking to the narrative.

I personally believe that the advert is fit for purpose, and that the majority of the advert looks professional. I also think that the advert complies with the advertising regulations, as it doesn't go against anything in the BCAP code. Our advert doesn't offend anyone, as there is no dialogue and also the actor isn't showing any violence or harmful content etc.  
A advert also made from one of the groups from our college, made an advert advertising 'Manmite' (click for link). This advert may of gone against the BCAP code as it involved minor violence during the advert. 

The whole idea of the advert didn't change from our original idea and we did stick to the storyboard fairly well, although some shots were slightly altered (along with the timing and length of each shot and scene). I feel that at the beginning, our documentation was well done and therefore this made our shooting a lot more organized and professional. We also completed a shot list, which helped us make the storyboard as we had a better idea and image of the advert. Also, we had to fill out a risk assessment, location documents and production schedule. The production schedule was the most helpful will being organized and professional. Keeping to the paperwork helped in the long-run as if we didn't have this planning, we would not of been able to make the advert to professional standards and we would not of had the correct preparation.

Overall, I am proud of the finished product and I am satisfied with it. If I were to do anything different next time, I would work a lot more on the music/audio and the end sequence of the advert could of been made to look more professional. This is because we did not spend much time planning out these parts of the advert, and I would of liked to of had a voice-over at the end. Also, I think that the ending is very plain and wouldn't appeal to much of the audience. Also, the cut-out Pot Noodle wasn't very well done, in my opinion, and this could of been done to a much higher standard.
I personally believe that I contributed greatly to the group, as I helped as much as I could with the editing, shooting and pre-production.