Key Marketing Ideas

The genre for the film ‘9’ is mainly an animated action-adventure, with elements of science-fiction, slight horror and drama included. I think that the horror elements should have been shown more on the poster as this would have attracted a wider audience.  From my questionnaires, I can see that the animation appealed to most people, so this is what the poster done well and is what I should keep.

The main characters in the film are 1, 2, 3, 4, 5, 6, 7, 8 and 9. However, 9 is the character most focused on, and I think that the poster shows that well. But, I also think that the ‘monsters’ in the film should have been shown more on the poster, as it is far in the background and harder to see. I therefore intend to make the ‘monsters’ stand out more so that the horror/action elements are seen more easily, and also makes the film look more interesting.

 

The tagline for the film is ‘when our world ended, their mission began.’ I think this is a good tagline as it is relevant to the film and quite easy to remember, therefore I will be using this.

A basic summary of a film is that the world has been destroyed by these machines, and that all humanity has ended creating a post-apocalyptic world. A scientist, who can appear to be the only one left, has created these 9 hand-stitched dolls that, after, come to life. The film begins on number ‘9’ awakening, and he awakes in a frightening world where all humans are gone.

 

By chance, he discovers others like him taking refuge from these fearsome machines which are the cause of human extinction. 9 sees this, and then convinces the others that hiding will do them no good, and they go out to fight and try to survive against the machines. I think that the poster shows the setting well, but I would like to show more of the environment to make the film look more interesting and add to the horror to appeal more to the audience.

On the poster, none of the actors where shown and I think this should have been very important. Some of the actors are very popular such as Elijah Wood, Christopher Plummer, John C. Reilly and Jennifer Connelly, and including these big names on the poster possibly would have attracted more people, and also different ages. Tim Burton was one of the producers of the film, and even though his name was included on the poster, I think it should’ve been made bigger to stand out more and attract his fans. Shane Acker is also a very popular director, and I think his name should’ve been made clearer to see too. Therefore, this is what I’m going to be changing.
The production companies for the film were Focus Features, this being their second animation film by them (after Coraline).